Career advice

Elaine Sheppard, course tutor and managing director of Barrett & Coe is often asked for career advice by professional photographers.

In the April edition of Digital Photographer she was asked:
“Since starting my home studio business, I have received a few complaints, particularly relating to the fact that I am based at home. For some reason, clients don’t seem to feel as comfortable with this set-up compared to if I was located independently. How can I overcome this issue?”

Elaine provided the following response:
“Having a home-based studio should not be seen as an issue at all. In fact any location for a studio should be suitable, as log as you make sure that the environment you’re providing is fit for purpose and that your products and prices match the experience you are intending to deliver.

The key in this particular instance is to ensure that you are marketing yourself as a home-based photographer and using that fact in a positive way. For example emphasise that it’s a comfortable and relaxed environment and that clients will find it easy to park nearby.

All of this information used positively in written and verbal communication with a client prior to their arrival at your studio will ensure that their expectations have been managed effectively and will therefore eliminate complaints of this nature.